Pin It

How to Stand Out at Your Next Trade Show

Standing out is one of the hurdles companies face when they attend trade shows. No worries, though, by following these tips, you can easily set yourself apart from the rest of the crowd.

Invest in your booth

The best trade show booths stand out. If your booth isn’t consistent with your brand and business, looks non-descriptive, and boring, then that’s probably why you aren’t getting the attention of your prospective clients. That’s one way to improve the foot traffic to your booth.

Pick out rentals

Investing in your booth and displays doesn’t mean paying a lot to have it own made, especially if this is only your first time attending a trade show. Check out rental options for trade show booths instead. Rentals can offer you a range of options. Plus, they’re a lot cheaper than buying your own booth, which can be a wise business decision.

Design it for your audience

Pick displays or booths with your audience in mind, the MNCPA says. For instance, if you want to appeal to kids, go for interactive displays. If you want to appeal to pros, provide displays that give them all the information they need to know about working with your company.

Look for a provider

Don’t hire the services of the first display provider you find. Do your homework. How long has the company been in business? What kind of display solutions do they offer? Is the range of options too limited for you? Can they meet your deadline? Be sure to ask these things before you pick a booth display provider.