An outstanding trade show exhibit is a priceless business expense that can prove costly if underused or used ineffectively. How do you minimize losses while reaping the maximum benefits from your trade show exhibit? There are many ways worth investigating, such as custom rental exhibits.
When Renting Makes More Sense Than Owning
Custom rental exhibits for trade shows give you the convenience of participating in trade shows without the long-term commitment of owning a permanent booth. Permanent booths may require frequent and costly modification to complement your brand’s evolution, and then there’s the question and cost of long-term storage. Purchasing an exhibit is feasible for brands that show frequently, have considerable capital allotted for this purpose and can afford to modify their booth as needed. On the other hand, if you’re a brand that only exhibits intermittently or you prefer to modify an existing exhibit between shows, custom rental is a win-win. Rockway can help you devise strategies that showcase your brand’s core values and reflect innovation. Our design team works to precisely create an exhibit that stops traffic and puts your brand’s best qualities on display. Our ahead-of-trend fabrication facility lets us monitor quality while working quickly to build your optimal trade show exhibit.
More Reasons to Rent
Custom rental exhibits are also a great idea if you require a trade show exhibit just to test a product or marketing strategy specific to one or two shows. Customization gives you the freedom of displaying an exhibit that looks refined and high end. Since it’s a custom rental, you can keep costs at a manageable level and avoid the long-term commitment and dollar value associated with a permanent exhibit. Contact our team today and let us help you craft and install your next custom rental trade show exhibit.