For franchise brands, advertising is not just about visibility – it’s about reaching the right audience at the right time on the right platform. Enter Roku, the top streaming platform in the U.S. by hours streamed. With the explosion of streaming TV, Roku has cemented itself as a dominant advertising channel offering an exceptional opportunity for franchise brands to drive brand awareness, increase engagement, and convert viewers into customers.
Roku’s audience is a goldmine for franchise brands. With over 70 million active accounts as of 2023, Roku continues to dominate the connected-TV (CTV) landscape. But it’s not just about volume; it’s about meaningful engagement.
Roku’s user base reflects critical demographics for franchise businesses. These include:
- Broad Age Range: Roku attracts viewers across generations, with significant adoption among millennials, Gen X, and even baby boomers.
- Higher-Income Households: A large portion of Roku’s audience resides in affluent households, making it ideal for brands targeting higher-value customers.
- Cord-Cutters: More than 50% of Roku users do not rely on traditional cable, meaning they’re highly engaged with ad-supported streaming content.
For franchise brands, local targeting is often just as important as nationwide campaigns. Roku provides both, allowing franchises to amplify their presence in localized markets while maintaining broader brand visibility across the U.S.
Streaming TV is growing exponentially, and Roku accounts for a massive share of this viewership. Roku users, on average, stream over 3.5 hours of content daily. These hours represent extensive opportunities to engage with potential customers, ensuring your brand doesn’t just make an impression but leaves a lasting impact.
Roku’s granular targeting options are among its greatest advantages for franchise brands, offering unmatched precision in reaching your ideal customers. For example, a fitness franchise could target customers in their mid-30s to 40s who stream health-focused content or shop for exercise equipment online.
Franchise businesses often need to tailor their advertising for specific locations. Advertise On Roku allows hyper-local targeting, meaning you can focus your ads on specific regions, states, or even ZIP codes. Picture a national restaurant franchise running unique campaigns for each of its city locations.
Roku has transformed the game for advertisers, offering advanced tools to reach the right audience with impact-driven campaigns. For franchise brands, the opportunities are endless—from localized targeting to immersive ad formats that not only build awareness but also drive conversions.
