The top of funnel is where your prospective customers first engage with your brand. They may be at the very top of the conversion funnel, simply browsing the internet, scrolling through their social media feeds, and checking out their favorite websites. This is where top of funnel banner ads come into play. They are visually appealing, and the perfect way to grab the attention of your target audience. Here are several ways that top of funnel banner ads can boost your other marketing efforts and ultimately drive conversions by bringing more customers into your marketing funnel.
The first and most clear benefit of top of funnel banner ads is that they increase brand awareness. Even if your prospective customers are not actively looking for your product, they will still see your ad and become familiar with your brand. This can have a positive impact on the effectiveness of your other marketing efforts, such as social media marketing, search engine optimization or email marketing when they see your brand in other channels.
Another benefit of top of funnel banner ads is that they can generate traffic to your website. The ad may entice prospective customers to click on it, which will take them to your website, where they can engage with your products or services directly. Banner ad campaigns also drive secondary website traffic, where potential customers don’t click immediately but return to your site directly after seeing your ad.
The online audience holds a lot of skepticism towards ads. However, a high-quality, well-designed top of funnel banner ad can break that trust barrier rather quickly. Potential customers will feel more confident in engaging with your brand when the ads that they see feel genuine, trustworthy and provides actual value.
Remarketing or Retargeting campaigns are ones that execute ads on audiences who have already interacted with your content. Setting up top of funnel ads to an audience in the early stages of your conversion funnel allows the option to remarket the audience with more targeted offers or ads. By showcasing the same or similar messaging to an audience already familiar with your brand, retargeting makes the audience more likely to remember your brand and ultimately become a customer.
Top of funnel banner ads are a great way of introducing your brand to a wider audience. With an effectively designed ad, you can attract the attention of your target audience in a way that will benefit your marketing efforts across the board. Banner ads are an easy, affordable way to draw more customers into your marketing funnel and are a valuable part of any multi-channel strategy.
