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How Your Packaging Affects Your Brand

Whether you’re part of a startup or flying solo, you know how important branding can be for your products. When it comes to marketing and engaging with your customers, building a trustworthy and visually recognizable brand is a key part of making sure that your customers have a memorable experience. When you’re selling and shipping, packaging plays a big role. You’re probably familiar with the unboxing craze that’s swept the internet, and there’s a good reason for that: there’s something to be said about a brand that offers an engaging experience from start to finish.

Brainstorm and Customize

Plain packaging is boring, so when you’re choosing custom size shipping boxes for your products, think about how you can create a visual appeal. Create labels you can affix to the box with your brand’s logo, or use colorful accents, like stickers, stamps, or tape to help your package stand out with unique, one-of-a-kind decoration. Think about whether or not you’d like your packaging to follow a consistent theme, or if you’d like to wing it and surprise your customers with every purchase.

It’s What’s Inside That Counts

Don’t just toss your product into a box after dressing up the outside. Use fillers like tissue paper or other colorful materials, and consider including some coupons, a free sample, or a thank-you note for your customer. Little extras and personal touches mean a lot when it comes to gaining customer loyalty and a good brand reputation. And don’t forget to make sure your product can’t get damaged. Express Packaging recommends using corrugated pads or dividers, which can be made to fit your custom size shipping boxes.

Don’t be afraid to get creative. Think about the type of packages that you’d like to receive yourself, and build upon it from there. Your customers will appreciate–and remember–the effort.