In the digital age, many companies have been focusing all their marketing efforts on social media, emails, pay-per-click ads, websites, and more. While your online presence is essential for creating customer conversions, downplaying the importance of print marketing can be fatal for your business.
So, before you invest in print marketing materials such as business cards, brochures, newsletters, and other print advertisements, you should understand why print marketing is necessary.
Print appeals to everyone – Regardless of the digital age we are in, print is still something everyone can connect with and respond to. In addition, your customers and potential customers are all familiar with print, while older generations may not be able to access or understand digital marketing efforts. Therefore, do not exclude older generations by exclusively resorting to digital marketing.
Print appeals to your senses – While you may come across a video advertisement that appeals to you visually and audibly, videos aren’t something you can touch. Having a physical copy of an ad appeals to many of your senses, including touch, sight, and sometimes even smell (if you are a perfume company). Holding an advertisement in your hands allows you to sit with it, away from screens, and take the time to read.
Speaking of reading, print advertisements actually get read by the people they are sent to.Consider the spam emails littering your inbox. Most of those advertisements go straight from the inbox into the trash. When you receive a printed advertisement in the mail, it creates a bit of excitement, resulting in more people taking the time to read print advertisements and more conversions for your business.
Printed materials have a high ROI – Sure, printing marketing materials can potentially be pricey depending on the company you use and the number of materials you print. Consider using Cornerstone Graphic Technologies, LLC for all of your printing service needs for your printing materials. Companies have trusted Cornerstone Graphics nationwide to create high-quality printed materials for a fair price. Their print shop works directly with you to match colors exactly and give you a product that looks even better than you imagined.
The ROI rates on printed materials outweigh the ROI on digital advertising, creating more direct engagement for your clients and potential customers.
Print advertisements are a necessary investment for the success of your company. If you are still a little wary of investing in print materials, especially if you are a startup company with little funds to work with, turn to the print shop at Cornerstone Graphic Technologies. Their printing services will ensure that you receive a beautiful product every time. Of course, if your advertisements do not look inviting, organized, and modern, they will not be effective. But, trusting Cornerstone Graphics with your printed materials means you will get a product you are proud of.
Visit Cornerstone Graphic Technologies, LLC today to learn more about their printing services.
